The origin of the automobile dates back to the industrial revolution, and its history spans several centuries. Car travel has seen various technological evolutions, each bringing with them a multitude of changes to social, economic and cultural life. Whether loved or hated, the car’s history is an encyclopaedia in itself. With an incredibly bright driving force powering its story, car usage is a truly enchanting tale at all points in its history.

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Back to the beginning

The end of the 19th century saw the appearance of the first motor vehicles with internal combustion engines, as well as the first car show and the first automobile competitions. The tone was set: the automotive industry is constantly creating and innovating so that they can share emotions, dreams and discoveries. From Carl Benz and Henry Ford to André Citroën and many more, the great names in the industry have allowed travel to evolve. Today, you are probably amazed at the plethora of models offered by manufacturers, but this has not always been the case. After a century and a half of research, progress and further development, you can now choose a car that meets both what you want and what you need. An enchanting experience is about delivering an experience that exceeds expectations and creates the famous WOW effect. It’s impossible to do this without taking drivers’ opinions into account, and it’s proof that the automotive industry is really listening. A very strong bond has been forged over the years, resulting in diverse models that are able to delight as many people as possible. 

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Continuity

The automotive industry has this crazy dream of wanting to always improve and meet the demands of our society. The reason it’s a crazy dream is because it involves a huge amount of work. The arrival of the electric car is a new revolution that is not simple for either manufacturers or drivers. For more than 50 years, the car has allowed all the freedom we need to move around and travel with ease, without imposing too many constraints. Today, these habits are set to change; everyone is adapting to new responsible form of mobility that contributed to a shared commitment. Once again, the sector has responded. The technology is available and continuous improvements will mean you can once more experience great moments. It’s proof that the car has always been able to keep up with the times and with those who use it. Moreover, this symbiosis allows for perpetual continuity, a commitment that is rare in the industry.

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Magic

Everything is changing so quickly these days, so choosing a car can be quite a challenge. Which car and then which engine, what level of trim or equipment, as well as deciding on priorities and the different services. But let’s be honest, it’s a pleasure to be able to have so many options at our fingertips. So many choices are available to meet the needs of family, work, hobbies, activities and holidays while taking into account budgets, costs, the environment and personal needs. The car is the one thing that both meets your simple need to move around as well as the pleasure of fulfilling your dreams with sumptuous racing cars. Using lots of magic, constructors think about almost everything and everything that is still to come. Whether you’re thinking with your head or your heart, the automobile is certainly a splendid tool for mobility.

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